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Green Living Exposition 2011

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The goal of having this project is multiple: 1. to promote the concept of green living, 2. to enhance the market for green products, 3. to encourage government agencies and private sectors to implement green procurement, and 4. to create an opportunity for businesses to exchange environmental information and technologies. Green Living Expo The event was held between October 26 and 29 in Taipei World Trade Center Exhibition Hall. There were a total of around 200 exhibition booths designated as the Green Living Expo. Among them, the EPA had 20 booths and the rest was given to producers who had signed contract with EPA to sell products through the newly established On-line Green Product Store. The Show attracted over 20,000 visitors and many of them were interested in the Green Living Expo. Besides the Expo, there were very intensive media exposures before, during and after the event, including newspaper, websites, e-newsletters, pamphlets, banners and radio programs. Media exposure helped to attract consumers to acknowledge, participate and appreciate the event as well as how to implement green consumption.
Keyword
GREEN LIVING、GREEN PURCHASE、GREEN PRODUCT
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